CUPERTINO, California — March 21, 2017 — Apple today updated its most popular-sized iPad, featuring a brighter 9.7-inch Retina display and best-in-class performance, starting at £339. Designed for unmatched portability and ease of use, along with incredible performance and all-day battery life, iPad is the world’s most popular tablet and the primary computing device for millions of customers around the world. Through the more than 1.3 million apps designed specifically for iPad, customers can do even more, from learning to code with Swift Playgrounds and reading books on the large screen to boosting productivity through Microsoft Office and using multitasking features like Split Screen.
“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”
iPad features a beautifully bright Retina display with over 3.1 million pixels for stunning pictures and videos, and is enclosed in a sturdy yet thin aluminium unibody enclosure weighing less than half a kilo for great portability and durability. The Apple-designed A9 chip with 64‑bit desktop-class architecture delivers fast processing and graphics performance for apps and games, while maintaining the same all-day battery life¹customers have come to expect from iPad.
The front- and back-facing cameras offer exceptional low-light performance and HD video recording, making it fun and easy to FaceTime with friends and family and capture unforgettable memories using the large Retina display as a viewfinder. Ultrafast wireless means connecting with iPad is quick and easy, and support for LTE cellular bands worldwide helps customers stay connected when travelling.² Apple SIM makes it even easier to connect to wireless data plans right from your device when travelling in more than 140 countries and regions.
Touch ID gives iPad users a simple and secure way to unlock iPad, keep personal information private within apps and approve purchases from the App Store, iTunes Store and iBooks Store. With Apple Pay³ on iPad, paying for physical goods and services within apps or on a website in Safari has never been easier.
iPad comes with iOS 10, which brings more expressive and animated ways to communicate in Messages, new ways to use Siri with your favourite apps, beautifully redesigned Maps, Photos, Apple Music and News, and the new Home app, which lets you simply and securely set up, manage and control your home all in one place. Multitasking features including Slide Over, Split View and Picture-in-Picture help you do even more.
Pricing & Availability
- iPad comes in silver, gold and space grey and starts at £339 for the 32GB with Wi-Fi model and £469 for the 32GB Wi-Fi + Cellular model at Apple.com and Apple Stores. For more information, please visit apple.com/uk/ipad.
- iPad is available to order beginning Friday, March 24, from Apple.com and starts delivering to customers and arriving next week in Apple Stores, through select carriers and Apple Authorised Resellers (prices may vary) in the US and more than 20 countries and regions, including Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland and the UK. Denmark, India, Mexico, Norway, Russia, Turkey and other countries and regions will follow in April. Brazil, Taiwan and other countries and regions will follow in May.
- Polyurethane Smart Covers for iPad are available for £39 in charcoal grey, white, midnight blue, pink sand and (RED) at Apple.com and Apple Stores.
- iPad mini 4, available in silver, gold and space grey, now offers more capacity for the same price starting at £419 for the 128GB Wi-Fi model and £549 for the 128GB Wi-Fi + Cellular model at Apple.com and Apple Stores.
- Every customer who buys iPad from Apple will be offered free Personal Setup, in-store or online⁴, to help them customise their iPad by setting up email, showing them new apps from the App Store and more.
- Anyone who wants to learn the basics or go further with their new iPad can register for a free workshop at any Apple Store.
¹ Battery life depends on device settings, usage and other factors. Actual results may vary.
² LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
³ Apple Pay is not available in all markets. For a list of Apple Pay countries, click here.
⁴ In most countries.
Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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